Zubi - The Fun Candy was launching new candy rock minis in Orange and Lemon flavour. They were looking for a fun new packaging that would hit the shelves across India.

 

We decided to do a fun hexagon shaped box with bright, colourful illustrations. To bring out the flavours of the candy, I created a Land of Fruits which would represent someone eating the candy and being transported to a world of flavour. 

 

Allowing the customer to indulge in tantalizing flavour of Orange and Lemon, that is what the packaging design represents! The Art Direction for the photos also focus on flavour, without overpowering the fun new candy packaging!